Nostalgia and brand love came together to set the stage for Microsoft’s showcase of their AI capabilities at both the Mobile World Congress and Hannover Messe that took place in 2024. As a global tech leader, it was crucial to position Microsoft as an innovator in the quick evolution into AI integration. Using interactive activations, individuals who visited the booth were able to experience the innovation in action.

Built on only Microsoft software and platforms, Wilson Dow delivered a brand-driven AI headshot experience to expo attendees. The application tapped into human creativity and emotion to build a connection between the attendee and the experience. The headshots that were generated were then displayed on the wall alongside the booth, extending the attendee experience to longer than just the time spent at the Imagination Station.

User participation and personalization were tapped into as ways to drive brand loyalty and love. Offering the attendee something to walk away from the experience with, in the form of sharable content, made both an impact on the individual and the brand. Individuals were encouraged to use their headshots on their LinkedIn profiles to continue the AI conversation outside of the four walls of the expo centers.